Meet “Between Memory & Motion”

Step into a world where art meets innovation. In this immersive installation, Maya Ghawi reimagines Middle Eastern motifs through a contemporary digital lens — blending memory, heritage, and technology. Her four featured paintings and multi-sensory light experience invite you to explore the space between tradition and transformation — a journey that reflects North Star’s spirit of creativity without boundaries.

Experience SkyTechSport at North Star!

Step into the future of fitness and fun with SkyTechSport’s cutting-edge interactive sports simulators — where technology meets motion and innovation powers performance.

Meet the Activations:

BotBoxer: The world’s first AI-powered boxing simulator, recreating the thrill of sparring with a real opponent — agile, reactive, and endlessly engaging.

Balance Play Pro: A smart balance board adventure, blending multiplayer gameplay with sports challenges for the ultimate immersive experience.

Be among the first to test these next-generation simulators live at Expand North Star — where tech, talent, and adrenaline collide!

Upcycled Luxury: Sustainability Woven into Every Thread

Experience innovation with purpose. Upcycled Luxury transforms plastic waste into handcrafted designer carpets — merging sustainability, craftsmanship, and storytelling.

Each 8x10 ft carpet saves around 850 plastic bottles from landfills, reduces CO₂ emissions, conserves water, and supports local artisans. The result? Luxury with impact — durable, UV fade-proof, stain-resistant, recyclable, and waterproof creations designed for both indoor and outdoor spaces.

Beyond design, this initiative turns sustainability into measurable ESG value — with every carpet verified for the amount of plastic diverted from oceans and landfills. At Expand North Star, discover how Upcycled Luxury turns waste into wonder and vision into legacy.

Echo Dubai: Sing It. Own It. Live It.

Get ready to hit the stage with Echo Dubai, the city’s leading audio-visual and event tech company. In collaboration with DWTC, Echo Dubai brings an interactive karaoke experience to North Star by Night — where the crowd becomes the show!

Step up, grab the mic, and perform under professional sound, lighting, and display systems — all powered by Echo’s cutting-edge AV solutions. It’s your moment to shine — and the audience decides the vibe!

Lazulite: Where Technology Meets Experience

Step into the future of interactive innovation with Lazulite, a cutting-edge technology company redefining visitor engagement through creativity and smart design. With a presence across Dubai, Riyadh, and Shenzhen, Lazulite crafts immersive, award-winning experiences for brands, expos, museums, and global events.

Meet the Robotic Goalie

Test your skills against an AI-powered goalkeeper that reacts in real time to every shot! Using advanced motion sensors and intelligent response systems, the Robotic Goalie turns every attempt into a thrilling challenge — merging sport, tech, and entertainment into one unmissable activation.

MARSES Robotics: Human vs. Robot — The Ultimate Air Hockey Challenge

For seven consecutive years, MARSES Robotics has brought cutting-edge AI and robotics to life at Expand North Star, redefining how humans interact with technology. As a leader in robotic and AI-based solutions across MENA, MARSES empowers industries from healthcare and hospitality to retail, education, and industrial automation.

Step Into the Air Hockey Challenge

Experience the thrill of Human vs. Robot in a fast-paced, high-tech showdown. Powered by advanced AI and machine learning, MARSES’ robotic arm studies your every move — adapting its strategy in real time for an unpredictable, adrenaline-fueled match. It’s innovation in motion — blending entertainment, precision, and next-gen intelligence into one unmissable activation.

HADO: The Future of Augmented Reality Sports

Step into a new dimension of play with HADO — the world’s first tech-powered AR sport where players use headsets and armband sensors to launch energy balls and shields in real-world arenas.

Teams of three battle it out in fast-paced 80-second matches, blending physical agility, strategy, and digital combat in a thrilling fusion of eSports and real-world action.

It’s competitive, high-energy, and unlike anything you’ve played before — AR gaming meets live sport at Expand North Star.

Arkub Interactive: AI Meets Immersive Learning

Discover how Arkub Interactive is transforming training through its AI-powered VR learning platform, where virtual meets real to build the workforce of the future.

Step inside lifelike simulations where trainees interact with responsive virtual characters that assess empathy, decision-making, and communication in real time. Designed for industries from government and healthcare to hospitality and education, Arkub’s immersive platform delivers measurable analytics and human-centric insight — redefining how we learn, lead, and connect.