The Creative Innovation Challenge attracts the best local, regional, and international start-ups in the space of technology and creativity.
The short-listed top participating businesses will have the opportunity to showcase their solutions on Dubai Culture’s stand within North Star – Gitex Global and will also have an opportunity to pitch to a panel of judges for a chance win a first prize
of US$5,000, a second prize of US$ 3,000 and a third prize of US$ 1,000.
A chance to win cash prizes, investments media exposure, and more...
An opportunity to showcase the project and network with potential investors and partners
Fast track entry to Creative Economy category (part of the Supernova Challenge)
The challenge aims to reconsider, reimagine and reinterpret methods in which UAE’s tangible and intangible heritage can be preserved and shared via a digital experience. This can be made possible by utilizing modern technologies to encompass interactive
experiences, immersive and digital activations, engaging storytelling, effective approaches, and knowledge sharing.
Dubai Culture has many assets under its remit including museums such as Dubai Museum, Etihad Museum and Shindagha Museum and heritage sites such as Al Fahidi, Al Shindagha and Hatta Heritage Village.
It strives to document, protect and disseminate all different elements that contribute to the rich cultural heritage, especially since access to cultural heritage is essential for the development of societies and helps to build
Complementary exhibition space on the Dubai Culture Stand at North Star to showcase their solutions
The opportunity to be part of the investor program –dedicated matchmaking program between startups and investors
Opportunity to be part of the corporate buyer program –dedicated matchmaking program between startups and corporates
Passes to the entire event with access to conferences and the exhibition area
An Invitation to North Star startup networking event
Flight and accommodation for one member of the international shortlisted startups
With the 1972 Convention concerning the Protection of the World Cultural and Natural Heritage, UNESCO established that certain places on Earth have "exceptional universal value" and belong to humanity’s common heritage, such as the Serengeti Forest
in East Africa, the Pyramids of Egypt, the Great Barrier Reef in Australia and the Baroque cathedrals of Latin America.
Nonetheless, cultural heritage is not limited to monuments and collections of objects. It is also comprised of living expressions inherited from our ancestors, such as oral traditions, performing arts, social manners, rituals, festive events,
knowledge, and practices related to nature and the universe, and knowledge and techniques linked to traditional crafts. Intangible cultural heritage or living heritage is an important factor in maintaining cultural diversity.
Do you have a question? Write to us: NSDMarketing@dwtc.com
R/GA is a global creative agency best known for combining expertise in design, technology and culture. We help deliver innovation with impact across a full spectrum of brand and marketing needs for clients throughout the GCC, Europe and the US. From creating the first digital bank for the next generation with the National Bank of Kuwait to designing comms & experiences for Nike, we push the boundaries of creativity, transforming both our clients’ businesses and entire industries.
The Marketing Society is a leading global membership community, founded in 1959 as a not-for-profit organisation. Since then, we have grown to become a highly influential community of marketing leaders around the world, with hubs in England (HQ), Scotland, Hong Kong, Singapore, United Arab Emirates and New York. We inspire, accelerate and unite the world’s smartest marketers, helping them to do well in their careers, and to do good in their organisations, the economy and society. We work together to grow marketing’s positive impact